Privacy Policy

Last updated: April 2026

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our ticket booking website for The View from The Shard. Please read this policy carefully. By using this website, you consent to the data practices described in this statement.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

Personal Data: First name, last name, email address, telephone number, and billing information that you voluntarily provide when purchasing tickets.
Payment Data: Payment processing is handled by our third-party payment processor (PayGlobal). We do not store your full credit card number or CVV on our servers.
Usage Data: Information about your device, browser type, IP address, pages visited, time spent on pages, and other diagnostic data collected automatically.
Cookies: We use cookies and similar tracking technologies to track activity on our website and hold certain information to improve your experience.

3. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfil your ticket purchases and send booking confirmations.
To communicate with you regarding your booking, including customer service inquiries.
To improve our website, products, and services.
To send promotional communications (only with your consent, and you may opt out at any time).
To comply with legal obligations and protect our rights.

4. Sharing Your Information

We may share your information with third parties only in the following circumstances:

Payment Processors: Your payment information is shared with PayGlobal to process transactions securely.
Analytics Providers: We may use Google Analytics and similar services to understand website usage patterns.
Legal Requirements: We may disclose your information if required by law or in response to valid legal processes.

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information, including 256-bit SSL encryption for all data transmissions. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Booking data is typically retained for a period of 24 months.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

The right to access the personal data we hold about you.
The right to request correction of inaccurate data.
The right to request deletion of your data.
The right to object to or restrict processing of your data.
The right to data portability.
The right to withdraw consent at any time.

8. Cookies

Our website uses cookies to enhance your browsing experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of every website you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us through the main website at theviewfromtheshard.com/contact-us.